Yunnan net (Reporter Fang Min) China's coffee industry has been under the crackdown of foreign multinational corporations. If foreign companies own a general term and use it as a special commodity name, then large companies like Nestl é, you only need to sit and collect coffee shop partner infringement fees, and China's coffee industry will never rise to prominence. When an industry develops to a certain stage, the public
2014-07-25 Coffee industry in China coffee marketAlthough Starbucks is sweeping the world, a small company, which competes with it in the UK, has not been defeated, but has stood out. The return on assets has surpassed Starbucks for four years in a row, the store has expanded at an average annual rate of 38%, and its share price has risen 15 times in three years. The reason is that it implements the essence of the industry excavated by Starbucks: experiential consumption. It turns out that if a small company has a thorough grasp of the industry,
2014-04-27 Nilu Coffee Transcendence Buck though swept across the world is a small family.